CUSTOMER RESEARCH + COMPETITIVE ANALYSIS

YOU THINK YOU KNOW YOUR CUSTOMER AND YOUR COMPETITION?

( LET’S MAKE SURE )

Market research and brand positioning designed for growing businesses that want to stop guessing and start marketing smarter.

WHY GREATOLOGY™

The smartest businesses don’t guess. They study.
 Small businesses usually skip research because they think it’s too expensive or too slow. That’s where we come in.

Greatology delivers real insight—fast and affordably.
 We use your customer data and your competitive landscape to uncover powerful truths. What people want. What makes you different. And what to do next.

UNDERSTAND YOUR CUSTOMERS

“You’re not your customer. Stop assuming you are.”
 You’ve built a following. But do you know why they chose you? Or why some chose your competitor?

Our research tool dives deep into your existing customer database, gathering qualitative and quantitative insights:

  • Emotional drivers & decision motivators

  • Regional patterns & preferences

  • Hidden opportunities for retention & growth

Deliverables:

  • Survey & verbatim analysis

  • Audience segmentation map

  • Key insights & action steps

UNDERSTAND YOUR COMPETITION

“You can’t stand out if you don’t know what you’re standing against.”

Generic marketing is invisible. We help you find your unique position in the market—and claim it.

Our brand positioning workshop includes:

  • Deep dive on your category & competitors

  • Development of several distinct brand positions

  • Testing & validation with customer data

Outcome:
 A clear, ownable market position that aligns with what your audience actually wants.

Our proprietary and proven methodology that confidently answers strategic questions with clear, actionable insights. We combine the depth of qualitative analysis with the clarity of quantitative data to get ahead - and stay ahead - of your competitors. 

Put simply: We put data to work to create marketing that works. 

What can GREATOLOGY™ do for you?

  • Help with annual planning for growth marketing

  • Explore new ways to understand your competition

  • Define your brand's positioning, messaging or campaigns

  • Write creative briefs that lead to great work.

  • Generate ideas for a brand or product launch.

  • Mine data for actionable strategies.

GET TO A-HA IN 3 STEPS

  1. Deep competitive analysis that actually matters.

  2. Defining positions for you and your competitors.

  3. Delivering actionable strategies.

Get a big picture view of what to do next without months of spinning

CHOOSE YOUR PLAN

BASIC

Discovery meeting and onboarding

Competitive analysis

Collaborative sprint workshop (3 hours)

Strategic analysis using quadrant mapping

Strategic POV with actionable output

Eternal virtual white board archive

PRO

QM BASIC

+

Audience testing / primary study

A Creative Brief that makes a difference

How we helped Teleties uncover their authentic Brand positioning

THE ASK TELETIES asked us to create a brand film to be used throughout all of their media platforms. But before we dived into creative, we used GREATOLOGY to help understand their audience, define their true brand positioning and competitive advantage. Then we started on the work of delivering on a brand promise backed by data.

A-HA TELETIES is a fast-growing premium accessory brand that has redefined a category known for being commoditized. Saturated with disposable products that customers are forced to replace frequently, it's a category where many brands take a one size fits all approach. TELETIES is disrupting by creating innovative, virtually indestructible products that are made for all types of hair, and any style.

How we helped ATB Financial uncover the future of wealth transfer

THE ASK ATB was looking into the future and seeing an unprecedented generational wealth transfer on the horizon. They needed to understand how people would navigate this space so they'd be ready.

A-HA A modern bank's role has gone from the status quo into a hub for all the people involved in someone's financial life. People expect banks to be connectors of their complete financial lives. Customers should be able to bring more guests to the club when they’re working out wealth transfer.

How we helped Beavertails uncover the best directions for growth

THE ASK Beavertails was wondering what they should be doing next. We set out to validate and navigate their growth strategy. We directed their capital expenditure on new store openings, messaging and where they'd find the most value.

A-HA We found new territories that allow Beavertails to lean into their quirky side, demonstrate the quiet confidence the competitors lack and position Beavertails as the one-up treat so it’s easier to expand the menu.