NORTH CAROLINA WILDLIFE FEDERATION
The North Carolina Wildlife Federation asked for our help to bring to light a failed fishing practice that has been devastating shallow water ecosystems, as well as the NC fishing industries themselves. We created a 360 campaign, including logo, branding, a manifesto film and print and digital collateral.ir
We wanted to help the Dan Marino Foundation spread the word about Autism Awareness Month, in a more effective way. Rather than line the streets of Fort Lauderdale’s exclusive Las Olas Blvd with flags just saying Autism Awareness month, we connected with people on a more emotional level. With a simple shift in messaging, these vibrant flags caught the attention of passersby, but also gave them an immediate opportunity to engage and contribute in the moment. We created a campaign to work with the local businesses along this popular destination, hanging window clings on their storefronts and table toppers inside their restaurants. This allowed patrons and pedestrians to scan a QR code to contribute right then and there at the point of contact.
The Dan Marino foundation came back to us a few months later to help re-brand their biggest in-person fundraising event of the year. Aimed at influential donors, it was imperative for us to connect with this audience in a way that matched their expectations, ensuring that the foundation delivered on an elevated experience. We rebranded and created a series of sponsorship communications to be used to help secure premiere sponsors. Like we anticipated, the event went great and became one of the most successful ever.
