GENESIS WALKAROUNDS

Genesis tapped us to change the game from traditional industry standard Walkaround videos, to an elevated version worthy of the world’s most game-changing luxury brand. The result, this stunning series of films that take a deep dive into some of Genesis’s most exciting and breathtaking new models.

MITSUBISHI OUTLANDER LAUNCH

Trucks and SUVs can be some of the most fun projects to work on. Because they can pretty much take you anywhere, letting the imagination run wild. It’s all that much more fun when the SUV is all-new and a PHEV. We had the pleasure of developing the new creative platform for the launch of Mitsubishi’s flagship Outlander PHEV. We celebrated the class-leading PHEV, which allows drivers everywhere to outlast, outsmart, and outmaneuver so they can GO ALL OUT in the all-new Mitsubishi Outlander.

NISSAN CAPABILITY

Not many people know about Nissan’s 60 years of hardcore, off-road heritage. Especially the part about winning an off-road rally in 1972. In the iconic 240Z sports coupe. So we created a 360 campaign to remind them. F. Gary Gray (The Italian Job, Fate of the Furious, Straight Outta Compton) directed this adrenaline-fueled trip through time, and Nissan brand ambassador Brie Larson told the story from behind the wheel.

IT TOOK A WHILE | HERO TVC

AMAZON HOMEPAGE TAKEOVER

We brought the thrill of adventure to life by connecting our off-road capability to the Amazon content that takes viewers to the most far-flung places on earth.

IG REELS

Brie broke the Internet with this BTS wardrobe-change Reel.

IG INFLUENCER PARTNERSHIP WITH @keonemadrid ( 450K Followers )

CAPABILITY IG GRID

IG STORIES

INSTAGRAM + TWITTER SPONSORED POSTS

CO-BRANDED PARTNERSHIP

We partnered with ONLY IN YOUR STATE to create this cross-country content piece.

STAR WARS PARTNERSHIPS

Well this was fun. We partnered with Disney to create branded campaigns around Rogue One, The Last Jedi and Solo. Our bud Shawn Levy (A Night at the Museum, Stranger Things, Free Guy) directed this epic series. And yeah, we got to cap it off by hanging out with Chewie in the original Millennium Falcon. Check that off the list of childhood dreams.

I GOT THIS | HERO TVC

SOCIAL MEDIA

NISSAN HOME PAGE

SWEEPSTAKES

FORCE AWAKENS PARTNERSHIP | JEDI LEARNER | HERO TVC

FORCE AWAKENS | SALES EVENT TVC

KICKS LAUNCH

How do you tell the world that you have the most expressive car on the planet? Especially when there are over 100 million color combinations you can create? You show them. With Calmatic directing our hero TVC, we created a vibrant 360 campaign that put personal style in the spotlight.

LIMITLESS POSSIBILITES | HERO BRAND TVC

KICK IT | OLV

COLOR STYLE | OLV

ZOOMERANG | OLV

PR CAMPAIGN | KICKS TEASER

The art of the tease has never been stronger than in this 100% CG film we created.

PR CAMPAIGN | KICKS REVEAL

And the tease was rivaled only by the reveal.

KICKS COLOR STUDIO | DIGITAL ACTIVATION

We partnered with our friends at Critical Mass to turn designing a Kicks into a unique musical experience.

KICKS IG STORIES STICKER PACK

Nissan fans got to design a Kicks using our virtual sticker packs, combining old-school fun with IG stories. Then we surprised and delighted some of them with the real thing.

IG STORY + IN-FEED CONTENT

GIPHY PARTNERSHIP

You’ve got to be on your gif game. So we created a bunch and turned them loose on GIPHY.

ARMADA LAUNCH

You wouldn’t know it by looking at it, but Armada is Nissan’s most capable off-road vehicle. Proven in the brutal sands of The Empty Quarter but appointed with every luxury, it’s a sidewinder in sheep’s clothing. And the perfect vehicle for a relaxing family road trip. With not a road in sight. Rupert Sanders (Snow White and the Huntsman) directed the hero TVC with an entirely real-life cast, that led a 360 campaign showing off Armada’s unique ability to tame the wild.

MADE IT | HERO BRAND TVC

MADE IT | OLV ( Apple CarPlay )

MADE IT | OLV ( Best-In-Class Horsepower )

PR CAMPAIGN | ARMADA PRODUCT TEASER

Sure, people were waiting to see the redesign of this iconic off-roader. But we weren’t ready to show it all. Yet.

PR CAMPAIGN | ARMADA PRODUCT REVEAL

And when we were ready, we showed it in all its desert-blasting, sand-spraying, rock-crawling glory.

SOCIAL ( IG Stories and Sponsored Twitter Post )

PRINT

PATHFINDER LAUNCH

When it hit the off-road world almost 40 years ago, the Nissan Pathfinder was a game-changer. Packed with legit 4x4 capability, it ushered in a new era of go-anywhere, do-anything adventurers. But in recent iterations, Pathfinder lost its way and was relegated to mall-runner status. We set out to change that opinion, launching the all-new Pathfinder with a 360 campaign that connected it to its rugged roots. David Leitch (John Wick, Atomic Blonde, Deadpool 2) directed the hero TVC.

RETURN TO RUGGED | HERO LAUNCH TVC

PAST AND FUTURE | BRAND TVC

LAKE DAY | TVC

THE HUMP | OLV

OVERLAND | TVC

RETURN TO RUGGED | IG GRID

RETURN TO RUGGED | IG STORIES

WEATHER CHANNEL | BRANDED CONTENT PARTNERSHIP

WAZE | BRANDED PARTNERSHIP

SPOTIFY PARTNERSHIP

RETURN TO RUGGED | OOH

DIGITAL ADS

PATHFINDER REVEAL | PR CAMPAIGN

PATHFINDER REVEAL | IG PR CAMPAIGN

CALLING ALL TITANS

As a challenger brand in the truck category, Nissan needed to find a white space for its new Titan. So we mined the insight that Titan owners are “titans” themselves, known for reaching out to help others. Partnering with the American Red Cross, National Parks Foundation and Habitat for Humanity, we created a brand anthem directed by Shawn Levy, and a 360 campaign to amplify the message.

CALLING ALL TITANS | BRAND ANTHEM TVC

RIDE OF YOUR LIFE

It was a daunting challenge: Create a national, 360 campaign to convince consumers that the new Altima Is the most exciting sedan on the road. We answered it with an epic, two-day, immersive activation and pointed cameras at every moment of it. It was a huge risk on an unscripted idea. But we believed. And after the first lap, we knew we had a winner. Take the ride for yourself.

RIDE OF YOUR LIFE | BRAND ACTIVATION | 360 CAMPAIGN HERO LONG FORM

RIDE OF YOUR LIFE 2.0 | ACTIVATION / SALES EVENT

THE VOICE PARTNERSHIP

We got an email one weekend, announcing an all-agencies, all-hands challenge: Leverage our partnership with The Voice to remind people of the dangers of texting and driving. And make sure it includes a little red ring around your texting thumb. But you know, have some fun with it! So we said, “Don’t be a Thumbass!”

PROJECT RED THUMB PROMO VIDEO

#REDTHUMB GRAPHIC

NISSAN HOME PAGE

PROJECT RED THUMB “THUMB BRACELET” AND STICKER PACK

BLAKE’S ALL-ACCESS PASS

When life hands you Blake Shelton, Bobby Bones, a partnership with iHeart Media, and a powerful new truck, you take them and run. We created an integrated 360 campaign around an exclusive behind-the-scenes experience, complete with a mobile radio studio. The campaign included branded long-form videos, sweepstakes, and yeah, a series of radio spots voiced by Blake.

iHEART MEDIA PARTNERSHIP | LONG FORM BRANDED CONTENT

BLACK BEAR PROTECTIVE FILMS

We love working with startup companies, and this one was particularly fun to work on. For brands entering the protective coating space, it’s easy to get lost in a sea of sameness. Not only did we name the Black Bear brand, but we created a position to set it apart and feel like a national brand within their local market. Nothing fiercely protects your home and vehicle like Black Bear Performance Films.